Marketing • Feb 16, 2023  6pm

The Granada Theater

We asked DFWs top CMOs to give us challenging marketing issues and we’re having top agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a pitch? 

So are we. 

Only 40 Brands, 40 Agencies and 5 Ad tech Vendors may attend. Everyone gets to vote for the winner. No pressure.

Mayhem, indeed!

Not sure what a marketing Digital Fight Club looks like?
Watch Becca Weigman and Eric Myers spar over the Agency Business Model.

 

Fight 1

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 2

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 3

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 4

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 5

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Referees

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

Here’s how to participate:

No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event.

Brands

Brand CMOs (or equivalent) and their teams go for free and must be agency users

  • FREE
  • 1 – VIP ticket
    • Virtual VIP reception (Brand CMOs and Agency CEOs)
    • Must be CMO or equivalent
  • 4 – GA tickets
    • Must be on brand marketing team
  • After Party access

How do you get access as a brand?

  • Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event. 
  • You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
  • Bring your Dir of Media, Creative, some AMs

Email Michael Pratt at mike@digitalfightclub.co to get a code.

Agencies

There are no “pay for play” speaking roles. Participating agencies and vendors chip in to help us cover costs by buying a “block” that suits their needs.

There are 3 levels.

  • Entry: $500
    • 2 – GA tickets
    • After Party access
    • Must be agency employees
  • Standard: $1,250
    • 1 – VIP ticket
      • VIP Recpetion access
      • After Party access
      • VIP parking
    • 5 – GA tickets
      • After Party access
    • Must be agency employees
  • Premium: $2,000
    • 2 – VIP tickets
      • VIP Reception access
      • After Party Access
      • VIP parking
      • VIP seating
    • 8 – GA tickets
      • After Party access
    • Must be agency employees

There are only 40 agency blocks avaialble. 10 of those are for the 10 agency CEo fighter slots. 

Grab a block for your agency now

 

Vendors

You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let 5 participate. Email Michael Pratt at mike@digitalfightclub.co for more details. You might be the one of the lucky 5!