MARKETING • 02.26.20

Digital Fight Club: Marketing  pits all the top DFW agencies in a head to head fight in front of top DFW brands on topics the brands choose.

Ten of the sharpest ad agency minds in North Texas will spar in five “fights” on pressing marketing topics selected by top DFW brand CMOs.

(Click on a Fight to jump to the fight)

The audience and Refs will determine the winners with our own Digital Fight Club App.

Mayhem, indeed!

Not sure what a Digital Fight Club is?
Watch Jennifer Zientz and Michelle Adams spar over digitally disconnecting.

 

Fight 1

Agency Business Model of the Future

Becca Weigman

Becca Weigman
former CEO, TM
  • 30 yr advertising vet
  • Patiently impatient
  • Servant leader

Eric Myers

Eric Myers
President, Belo + Company
  • Media vet (Cox/AJC)
  • Model breaker
  • Funky ring wearer

Fight 2

Creative: In-House vs Agency?

Scott Hess

Scott Hess
CMO, Spark Foundry
  • Content junkie
  • Re-brander
  • Name That Tune expert

Diane Seimetz

Diane Seimetz Duncan
Principal, Launch Agency
  • Product Launcher
  • Creative Director
  • Italian Lit expert

Fight 3

Data, Privacy & Segmentation

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Shannon Ryan

Shannon Ryan
EVP, North America, Valtech
  • CEO, Nonlinear
  • Renaissance man
  • Business transformer

Fight 4

AI/VR/AR: Marketing Gimmick?

Pagogh Cho

Pagogh Cho
VP, Strategy, Adcetera
  • Client/Agency vet
  • Product expert
  • Makes son change flat tires

Accenture Interactive

TBD
Accenture Interactive
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 5

TBD

Matt Powell

Matt Powell
CEO, Moroch
  • Media guru
  • Dallas native
  • Accidental ad man

TBD

Leo Burnett
TBD
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Referees

CMO, At Home

  • Agency veteran
  • Cannes Lion winner
  • Longhorn

CMO, Gold’s Gym

  • ex-Agency guy
  • Fan of both sides of the brain
  • Orangeman

CMO, Smoothie King

  • Pizza Hut vet
  • Franchise expert
  • Boomer Sooner

CMO, Big DFW Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big DFW Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

Here’s how it works:

No tickets will be made avaialble to the general public.

Brands

Brand CMOs and their teams go for free and must be agency users

  • 40 blocks available
  • FREE
  • 1 – VIP ticket
    • VIP reception
    • Must be CMO or equivalent
  • 4 – GA tickets
    • Must be on brand marketing team
  • After Party access

Agencies

There are no sponsors for this event and there’s no “pay for play” speaking. Agencies are required to purchase a ticket “block” There are 3 levels.

  • 40 blocks avaialble
  • Block pricing:
    • Entry: $500
      • 2 – GA tickets
      • After Party Access
    • Standard: $1,250
      • 1 – VIP ticket
        • VIP reception
        • Must be CEO or equivalent
      • 4 – GA tickets
        • Must be senior agency people
      • After Party Access
    • Premium: $2,000
      • 2 – VIP tickets
        • VIP reception
        • Must be CEO or equivalent
      • 6 – GA tickets
        • Must be senior agency people
      • Preferred seating
      • After Party access

Marketing Organizations

In the spirit of kumbaya we want all DFW marketing orgs to come for free with their leadership.

  • FREE
  • 1 – VIP ticket
    • Must be Org CEO or equivalent
    • VIP reception
  • 2 – GA tickets

Ad Tech Vendors

This event is really about and for the agencies and brands but we are making room for 5 tech vendors.

  • 5 blocks available
  • $5,000
  • 2 – VIP tickets
    • VIP reception 
    • Must be CEO or senior/equivalent
  • 5 – GA tickets
  • Carry the highly coveted branded “Fight Card” on stage announcing a fight
  • Preferred seating
  • After Party access

IMPORTANT: We have more brands and agencies than we have room for expressing interest SO you must contact Michael Pratt mike@digitalfightclub.co to request access.