MARKETING • 02.26.20

Digital Fight Club: Marketing  pits all the top DFW agencies in a head to head fight in front of top DFW brands on topics the brands choose.

6pm: VIP Reception (Sundown Saloon) & GA Cocktail Party (Granada)

7pm: First punch thrown

8pm-ish: After Party @ Sundown Saloon upstairs

Ten of the sharpest ad agency minds in North Texas will spar in five “fights” on pressing marketing topics selected by top DFW brand CMOs.

(Click on a Fight to jump to the fight)

The audience and Refs will determine the winners with our own Digital Fight Club App.

Mayhem, indeed!

Not sure what a Digital Fight Club is?
Watch Jennifer Zientz and Michelle Adams spar over digitally disconnecting.

 

Fight 1

Agency Business Model of the Future

Becca Weigman

Becca Weigman
former CEO, TM
  • 30 yr advertising vet
  • Patiently impatient
  • Servant leader

Eric Myers

Eric Myers
President, Belo + Company
  • Media vet (Cox/AJC)
  • Model breaker
  • Funky ring wearer

Fight 2

Creative & Media: Integrated Agencies or Separate?

Scott Hess

Scott Hess
CMO, Spark Foundry
  • Content junkie
  • Re-brander
  • Name That Tune expert

Diane Seimetz

Diane Seimetz Duncan
Principal, Launch Agency
  • Product Launcher
  • Creative Director
  • Italian Lit expert

Fight 3

Data & Personalization: Too much, too far?

John Mullin

John Mullin
SVP, Strategy, Javelin
  • Data driven creativist
  • Big thinker
  • Hokie

Shannon Ryan

Shannon Ryan
EVP, North America, Valtech
  • CEO, Nonlinear
  • Renaissance man
  • Business transformer

Fight 4

Experiential Marketing

Pagogh Cho

Pagogh Cho
VP, Strategy, Adcetera
  • Client/Agency vet
  • Product expert
  • Makes son change flat tires

Brian Hubbard

Brian Hubbard
MD, Southwest, Accenture Interactive
  • Founder, Accenture Content
  • Agency founder
  • Creative Circus alum

Fight 5

Local Marketing: Start from the Top or Bottom?

Matt Powell

Matt Powell
CEO, Moroch
  • Media guru
  • Dallas native
  • Accidental ad man

Jamie Adams

Jamie Adams
CRO, Scorpion
  • ReachLocal vet
  • Relentlessly passionate
  • Tennis afficianado

Fight 6

Biggest CMO Challenge: Inside or Outside of the Brand Org?

Corbett Guest

Corbett Guest
CSO, Imaginuity
  • Branding guru
  • Founder/Builder
  • Former rock star

Jody Turner

Jody Turner
Strategy, The Marketing Arm
  • Big thinker
  • Consumer brand expert
  • Storyteller

Referees

CMO, At Home

  • Agency veteran
  • Cannes Lion winner
  • Longhorn

CMO, Main Event

  • QSR veteran
  • Challenger brand mindset
  • Propeller Club

CMO, Smoothie King

  • Pizza Hut vet
  • Franchise expert
  • Boomer Sooner

Head, Digital Marketing, Avocados from Mexico

  • Award winning Super Bowl ads
  • Agency vet
  • Brand transformer

CMO, Big DFW Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

Here’s how it works:

No tickets will be made avaialble to the general public.

Brands

Brand CMOs and their teams go for free and must be agency users

  • 40 blocks available
  • FREE
  • 1 – VIP ticket
    • VIP reception
    • Must be CMO or equivalent
  • 4 – GA tickets
    • Must be on brand marketing team
  • After Party access

Agencies

There are no sponsors for this event and there’s no “pay for play” speaking. Agencies are required to purchase a ticket “block” There are 3 levels.

  • 40 blocks avaialble
  • Block pricing:
    • Entry: $500
      • 2 – GA tickets
      • After Party Access
    • Standard: $1,250
      • 1 – VIP ticket
        • VIP reception
        • Must be CEO or equivalent
      • 4 – GA tickets
        • Must be senior agency people
      • After Party Access
    • Premium: $2,000
      • 2 – VIP tickets
        • VIP reception
        • Must be CEO or equivalent
      • 6 – GA tickets
        • Must be senior agency people
      • Preferred seating
      • After Party access

Marketing Organizations

In the spirit of kumbaya we want all DFW marketing orgs to come for free with their leadership.

  • FREE
  • 1 – VIP ticket
    • Must be Org CEO or equivalent
    • VIP reception
  • 2 – GA tickets

Ad Tech Vendors

This event is really about and for the agencies and brands but we are making room for 5 tech vendors.

  • 5 blocks available
  • $5,000
  • 2 – VIP tickets
    • VIP reception 
    • Must be CEO or senior/equivalent
  • 5 – GA tickets
  • Carry the highly coveted branded “Fight Card” on stage announcing a fight
  • Preferred seating
  • After Party access

IMPORTANT: We have more brands and agencies than we have room for expressing interest SO you must contact Michael Pratt mike@digitalfightclub.co to request access.