MARKETING • 02.23.22

We asked the nation’s top CMOs to give us marketing issues they are struggling with and we’re having top agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? So are we.

Only Brands, Agencies and Marketing Organizations may attend. Everyone gets to vote for the winner. No pressure.

Mayhem, indeed!

Not sure what a Marketing Fight Club looks like?
Watch Becca Weigman and Eric Myers spar over the Agency Business Model.

Production Team:

 

Fight 1

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 2

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 3

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 4

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Fight 5

TBD

David Oglivy

David Oglivy
Founder, Oglivy & Mather
  • Father of advertising
  • Consumer research nut
  • Pipe smoker

Leo Burnett

Leo Burnett
CEO, Leo Burnett Worldwide
  • Knows Tony the Tiger
  • Dramatic realist
  • Corny language aficianado

Referees

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

CMO, Big Brand

  • Agency fan
  • Controls media dollars
  • Lover of brilliant creative

Here’s how to participate:

No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually.

Brands

Brand CMOs (or equivalent) and their teams go for free and must be agency users

  • FREE
  • 1 – VIP ticket
    • Virtual VIP reception (Brand CMOs and Agency CEOs)
    • Must be CMO or equivalent
  • Unlimited – GA tickets
    • Must be on brand marketing team
  • Virtual After Party access

Agencies

There are no sponsors for this event and there’s no “pay for play” speaking roles. Participating agencies only have to chip in to help us cover costs. Agencies get a discount if they are a member of a participating marketing organization.

There are 2 levels.

  • Standard: $500
  • Member: $250 (i.e. you are a member of the participating marketing organizations. See list below.)
  • The Deets
    • 1 – VIP ticket
      • VirtualVIP reception
      • Must be CEO or equivalent
    • Unlimited – GA tickets
      • Must be agency employees
      • Virtual After Party Access

Marketing Organizations

In the spirit of kumbaya we want all Marketing Orgs to come for free with their leadership.

  • FREE
  • 1 – VIP ticket
    • Must be Org CEO or equivalent
    • Virtual VIP reception
  • 10 – GA tickets

Vendors

Sorry, not this time. But we are brainstorming a MarTech fight club where you are front and center.

How a “virtual” Digital Fight Club works

This is a virtual event unlike any Zoom call or boring Teams meeting you attended in the last 2 years. For starters, it’s interactive. You experience the fights with 7 freinds on yoru own virtual pink sofa. Chat up the audience or find. afriend and enagge 1 on 1. All voting takes place in the experience. Throw tomatoes or cheer on the fighters when they land a punch. Expeirnce each fight like a well-oiled NFL broadcast.

 

Here are some shots of a recent Digital Fight Club:

 

Partner Marketing Organizations

These amazing marketing organizations are partnering with Digtial Fight Club to bring ther best brands and agencies together to see some knock down drag out debates on marketing. Don’t see your org? Add your org to the list!