Brand Innovators Beach
Cannes Festival of Creativity
Cannes, France
June 17-18, 2025 6-8pm
Digital Fight Club: Marketing comes to the Croisette
Top agency CEOs spar on stage in front of CMOs from the world’s great brands in front of 300 indsutry peers armed with a cocktail and encouraged to cheer and/or heckle.Â
We’re at Brand Innovators beach for TWO nights in the must see event of the festival.Â
It’s harder than winning a Lions.
Night #1: Tuesday, June 17 6-8pm
- Fight 1: Influencer Marketing
- Fight 2: Personalization & Scale
- Fight 3: The Agency Business Model
- Fight 4: AI & Marketing’s best use case
See Night #1 Refs
Night #2: Wednesday, June 18 6-8pm
- Fight 1: Social Commerce
- Fight 2: ROI for creative effectiveness
- Fight 3: Media Fragmentation
- Fight 4:
See Night #2 Refs
The Fight Format
- Opening salvo: 45 seconds each
- Rebuttal #1: 15 seconds each
- Rebuttal #2: 15 seconds each
- Rebuttal #3: 15 seconds each
- Rebuttal #4: 15 seconds each
- Rebuttal #5: 15 seconds each
- Ref question #1: 15 seconds each
- Ref question #2: 15 seconds each
Not sure what a Digital Fight Club is?
Maybe this will put a little pep in your step.
Produced by:
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Night #1: Tuesday, June 17, 2025 6-8pm
Fight 1
Influencer Marketing
Gary Vaynerchuk
Gary Vaynerchuk
CEO, VaynerX
- The OG Influencer
- Purveyor of fine wines
- Wants to buy the NY Jets
Ryan Detert
Ryan Detert
CEO, Influential
- Founder of largest Influencer marketing firm
- Big Brother
- Tommy the Tar
Fight 2
Personalization & Scale
Sarah Kramer
Sarah Kramer
CEO, Spark Foundry
- Starcom vet
- Media genius
- Hawkeye
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 3
The Agency Business Model
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 4
AI & Marketing’s Best Use Case
Kevin Krim
Kevin Krim
CEO, EDO
- TV & Media genius
- OG internet
- Crimson
Nathan McDonald
Nathasn McDonald
Founder, We Are Social
- World’s largest social agency
- Former prodcuer
- Simba the Lion
Referees
Global Chief Brand Officer, NFL
- CPG maven
- Longtime Pepsi vet
- Hoya
CMO, Home Depot
- Doer
- Media vet
- Tiger
CMO, BetMGM
- Recovering agency exec
- Auto industry vet
- Spartan
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
Night #2: Wednesday, June 18, 2025 6-8pm
Fight 1
Social Commerce
Amy Lanzi
Amy Lanzi
CEO, Digitas
- Lifelong commerce vet
- 20 years at TPN!
- Pony up!
Joe Maglio
Joe Maglio
CEO, Barbarian/McKinney/Cheil
- Lifelong agency vet
- Executive overachiever
- Raider
Fight 2
ROI for Creative Effectiveness
Joe Yakuel
Joe Yakuel
CEO, WITHIN
- Performance brander
- Tech entrepreneur
- Green Wave
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 3
Media Fragmentation
Jeremy Cornfeldt
Jeremy Cornfeldt
President, Tinuiti
- iProspect vet
- Carat vet
- Panther
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 4
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Referees
CMO, 7-Eleven
- Foodie, professional
- Makes fighters gulp, big
- Hook ’em!
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius