Fontainebleau Inspiration Stage

Miami Beach, FL

April 28, 2026 6-8pm

Digital Fight Club: Marketing comes to the sexiest conference in North America.

Top agency and ad tech CEOs spar on stage in front of the world’s top CMOs with an audience of 1,000 industry peers armed with a cocktail and encouraged to cheer & heckle.

Panels are boring. Ready for a fight?

So are we.

Mayhem, indeed!

 

The Fight Format

Each fight lasts about 12-13 minutes

  • Opening Arguments: 45 secs each
  • Rebuttal Rounds: 15 secs each (6-8 rounds)
  • Refs Call Fouls (Buzzer) Anytime: 15 sec responses each

Not sure what a Digital Fight Club is?
Let the TV show sizzle fire you up.

Produced by:

 

 

Fight 1

The Agency Value Proposition

Terence Kawaja

Terence Kawaja
CEO, LUMA Partners
  • Founded the preeminent marketing investment bank
  • Snarkier than the DFC host
  • Mustang

Michael Kassan

Michael Kassan
Founder, 3C Ventures
  • AAF Hall of Famer
  • Built MediaLink into an empire
  • Bruin

Fight 2

AI & Content

Ryan Detert

Ryan Detert
CEO, Influential
  • Bruns the world’s largest influencer marketing agency
  • Big Brothers, Big sisters
  • Tar

Shelly Palmer

Shelly Palmer
CEO, Palmer Group
  • Strategy, Design, engineering
  • Former Pres. Emmys
  • Bobcat

Fight 3

Branded Entertainment

Michael Sugar

Michael Sugar
CEO, Sugar 23
  • Oscar winner
  • Brand producer
  • The Judges

Joel Lunenfeld

Joel Lunenfeld
CEO, Publicis Media Exchange
  • former CEO, Moxie
  • Certified Spotify artist
  • Buffalo Bull

Fight 4

TBD

Henry Innis

Henry Innis
Co-Founder, Mutinex
  • Product Guy. Software guy.
  • Agency vet
  • Leo the Lion

John Attard

J0hn Attard
Co-Founder, Framewerx
  • Hollywood Studio guy
  • VFX vet, British Army vet
  • Computer geek

Fight 5

TBD

Jessica Hondolero

Jessica Hondolero
VP, Creative, Clinch
  • Mediaocean vet
  • Former art director
  • MIT

Elizabeth Donovan

Elizabeth Donovan
EVP, Global Head Retail Media, Omnicom
  • Accuweather vet
  • Marriott podcast co-host Unlocked
  • Danny the Deer

Referees

CMO, Kraft Heinz

  • Pepsi vet
  • VISA guy
  • Wildcat

Chief Brand Officer, E.L.F. Beauty

  • L’Oréal vet
  • So many Dicks
  • Stitch the tiger

CMO, Big Company

  • Distinguished career
  • Actually influential
  • Profitable in year 1

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