Marketing

DFC: Marketing — Cannes LIONS 2025 Night 1

Jun 17, 2025 6:00 PM · Brand Innovators - Rado Beach Helen · Cannes, FR

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — Cannes LIONS 2025 Night 1 event banner, Digital Fight Club in Cannes, FR

Digital Fight Club: Marketing comes to the Croisette Top agency CEOs spar on stage in front of CMOs from the world’s great brands in front of 300 industry peers armed with a cocktail and encouraged to cheer and/or heckle. We’re at Brand Innovators beach for our 1st of TWO nights in the must see event of the festival. It’s harder than winning a Lions.

RSVP
June 17, 2025

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

AI & Marketing’s Best Use Case

Kevin Krim — Digital Fight Club fighter photo
Kevin Krim
CEO, EDO
  • TV & Media genius
  • OG internet
  • Crimson

‍

DFCDFCWINNER
VS
Nathan McDonald — Digital Fight Club fighter photo
Nathan McDonald
Founder, We Are Social
  • World’s largest social agency
  • Former prodcuer
  • Simba the Lion

‍

DFCDFCWINNER
/people/nathan-mcdonald
View fight page →

Influencer Marketing

Dino Myers-Lamptey — Digital Fight Club fighter photo
Dino Myers-Lamptey
Founder, Barber Shop
  • Seasoned media buyer
  • Strategy vet
  • Roary McTaverstock

‍

DFCDFCWINNER
VS
Nick Jekyll — Digital Fight Club fighter photo
Nick Jekyll
Co-founder, Paradise
  • Signed songwriter
  • Graphic Designer
  • Cardinal

‍

DFCDFCWINNER
/people/dino-myers-lamptey
View fight page →

Gen AI & Creative

Tim Ringel — Digital Fight Club fighter photo
Tim Ringel
CEO, Meet The People
  • Techie first
  • Former creative
  • Duisberg-Essen

‍

DFCDFCWINNER
VS
Jason Kahner — Digital Fight Club fighter photo
Jason Kahner
CCO, Grey
  • FCB vet
  • Lifelong agency wonk
  • Blue Devil

‍

DFCDFCWINNER
/people/jason-kahner
View fight page →

Personalization & Scale

Kendra King — Digital Fight Club fighter photo
Kendra King
Global Chief Design Officer, Spark Foundry
  • Longtime Publicis vet
  • Strategy vet
  • Bobcat

‍

DFCDFCWINNER
VS
Kris Tait — Digital Fight Club fighter photo
Kris Tait
CEO, Croud
  • Agency vet
  • Former ISM
  • Beckett Bear!

‍

DFCDFCWINNER
/people/kendra-hatcher-king
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Sofia Colucci

CMO, Molson Coors
  • CPG maven
  • Longtime Pepsi vet
  • Mac the Marauder

‍

Sofia Colucci — Digital Fight Club referee photo

Brittany Clauss

Dir., Brand, United Airlines
  • Former agency vet
  • Media buyer
  • Mountaineer

‍

Brittany Clauss — Digital Fight Club referee photo

Meredith Kelly

CMO, Škoda Auto
  • VW vet
  • Marketer of chocolate!
  • Tiger

‍

Meredith Kelly — Digital Fight Club referee photo

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 1 event photo
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