Brand Innovators Beach
Cannes Festival of Creativity
Cannes, France
June 17-18, 2025 6-8pm
Digital Fight Club: Marketing comes to the Croisette
Top agency CEOs spar on stage in front of CMOs from the world’s great brands in front of 300 indsutry peers armed with a cocktail and encouraged to cheer and/or heckle.Â
We’re at Brand Innovators beach for TWO nights in the must see event of the festival.Â
It’s harder than winning a Lions.
Night #1: June 17
See Night #1 Refs
Night #2: June 18
See Night #2 Refs
The Fight Format
- Opening salvo: 45 seconds each
- Rebuttal #1: 15 seconds each
- Rebuttal #2: 15 seconds each
- Rebuttal #3: 15 seconds each
- Rebuttal #4: 15 seconds each
- Ref question #1: 15 seconds each
- Ref question #2: 15 seconds each
Not sure what a Digital Fight Club is?
Maybe this will put a little pep in your step.
Produced by:
Â
Night #1: Tuesday, June 17, 2025 6-8pm
Fight 1
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 2
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 3
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 4
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Referees
Global Chief Brand Officer, NFL
- CPG maven
- Longtime Pepsi vet
- Hoya
CMO, Home Depot
- Doer
- Media vet
- Tiger
CMO, BetMGM
- Recovering agency exec
- Auto indsutry vet
- Spartan
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
Night #2: Wednesday, June 18, 2025 6-8pm
Fight 1
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 2
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathawy shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 3
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Fight 4
TBD
David Oglivy
David Oglivy
Founder, Oglivy & Mather
- Father of Advertising
- seen in a Hathaway shirt
- Pipe smoker
Leo Burnett
Leo Burnett
Founder, Leo Burnett
- Knows when to take his name off the door
- Sorry Charlie
- Go Blue!
Referees
CMO, 7-Eleven
- Foodie, professional
- Makes fighters gulp, big
- Hook ’em!
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius
CMO, Big Brand
- Weilds big media bucks
- Not afraid to put you up for review
- ROI genius