Dallas, TX @ The Granada Theater
October 26, 2023

We asked top corporate CMOs to give us challenging marketing issues and we’re having top ad agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?

So are we.

Only 40 CMOs, 40 Agencies and 10 Vendors may attend. Everyone gets to vote for the winners. No pressure.

Mayhem, indeed!


The Fight Format

  • Opening salvo: 30 seconds each
  • Rebuttal #1: 15 seconds each
  • Rebuttal #2: 15 seconds each
  • Ref question #1: 15 seconds each
  • Rebuttal #3: 15 seconds each
  • Ref question #2: 15 seconds each
  • Rebuttal #4: 15 seconds each
Never been to a Digital Fight Club and want to know what it’s all about? Watch a few fights on our YouTube channel.

Event Timeline:


5:30pm – VIP Reception  @ Sundown Saloon (attached to Granada)

6:00pm – Granada Doors open for GA cocktails

7:00pm – First punch thrown

8:00pm-ish – After Party @ Sundown Saloon

Not sure what a Digital Fight Club is?
Watch Jennifer Zientz spar with Michelle Adams on brain health.

Produced by:


Fight 1

Marketing to an audience that thinks no one gets them: Gen Z

Kevin Williams

Kevin Williams
Creative Director, VMLY&R
  • Brand-side vet
  • Frequent design director
  • Mean Green

Mateen Aini

Mateen Aini
CEO, Villain
  • Former TMA
  • Buyer for Target
  • Badger

Fight 2

Rise of the machines: AI in marketing

Dani Mariano

Dani Mariano
President, Razorfish
  • Brand-side vet
  • Held every marketing role in the book
  • Bruin

Corbett Guest

Corbett Guest
President, Imaginuity
  • Nerdy ad-tech agency ceo guy
  • Musician
  • Blaze the Mascot

Fight 3

Brands & Culture: “Woke” marketing?

Aldo Quevedo

Aldo Quevedo
CEO, Beautiful Beast
  • LERMA, Dieste, Oglivy vet
  • Culture & Arts freak
  • Tecnológico de Monterrey

John Kiker

John Kiker
President, Medium Giant
  • Integer vet
  • Agency lifer, PR refugee
  • Boomer Sooner

Fight 4

How do you measure ROI anymore?

Reid Carr

Reid Carr
CEO, Red Door
  • Agency lifer
  • Social activist
  • Duck

Amy Lanzi

Amy Lanzi
CEO, Digitas
  • Lifelong commerce vet
  • 20 year TPN vet
  • Pony Up!

Fight 5

Testing new platforms without wasting time & money

Chris Schembri

Chris Schembri
CEO, Aletheia
  • Camelot vet
  • Former media buyer
  • Lancer

Preston Larson

Preston Larson
Chief Planning Officer, UM
  • Team One vet
  • Agency lifer
  • Bobcat

Fight 6

Who controls the narrative: Consumer or Brand?

Corey Austin

Corey Austin
Head of Strategy, Cheil
  • TRG vet
  • Butterfinger Funtern
  • Fightin Illini

Ron Tite

Ron Tite
Founder, Church+State
  • Havas vet
  • Standup comedian
  • Boo Hoo the Bear


CMO, Smoothie King

  • Pizza Hut & Anheuser-Busch vet
  • Monster Energy!
  • Tiger

CMO, Pernod Ricard

  • Longtime Pepsi vet
  • Imagineer
  • Fighting Cardinal

CMO, GoHealth Urgent Care

  • Former Michael’s CMO
  • Eyemart Express
  • The Valiants

CMO, Samsung Mobile

  • CPG marketing genius
  • Former biotech marketer
  • Bruin

CMO, Tenet Health Care

  • JC Penny & KDP vet
  • Recovering consultant
  • Gig ’em!

Corner Sponsors

These are the folks walking the Fight Cards across the stage throwing swag. 

Revelry Sponsors

These are the folks keeping a steady flow of cocktails and other goodies making your night more than fabulous.

Here’s how to participate:

No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event. A few lucky vendors get to sponsor.


Brand CMOs (or equivalent) and their teams go for free and must be agency users

  • FREE
  • 1 – VIP ticket
    • Virtual VIP reception (Brand CMOs and Agency CEOs)
    • Must be CMO or equivalent
  • 4 – GA tickets
    • Must be on brand marketing team
  • After Party access

How do you get access as a brand?

  • Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
  • You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
  • Bring your Dir of Media, Creative, some AMs

Email Michael Pratt at mike@digitalfightclub.co to get a code.


There are no “pay for play” speaking roles. Participating agencies chip in to help us cover costs by buying a “block” that suits their needs. You can also get a vendor to give you tickets if they want.

There are 3 levels.

  • Entry: $500
    • 2 – GA tickets
    • After Party access
    • Must be agency employees
  • Standard: $1,250
    • 1 – VIP ticket
      • VIP Recpetion access
      • After Party access
      • VIP parking
    • 4 – GA tickets
      • After Party access
    • Must be agency employees
  • Premium: $2,000
    • 2 – VIP tickets
      • VIP Reception access
      • After Party Access
      • VIP parking
      • VIP seating
    • 8 – GA tickets
      • After Party access
    • Must be agency employees

There are only 40 agency blocks available. 10 of those are for the 10 agency CEO fighter slots.

Grab a block for your agency now



You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let a few participate. Email Michael Pratt at mike@digitalfightclub.co for a sponsor packet. You might be the one of the lucky!