Dallas, TX @ The Granada Theater
October 26, 2023

We asked DFWs top Corporate CMOs to give us challenging marketing issues and we’re having top ad agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?

So are we.

Only 40 CISOs, 40 VARs/MSSps and 10 Vendors may attend. Everyone gets to vote for the winners. No pressure.

Mayhem, indeed!

 

The Fight Format

  • Opening salvo: 30 seconds each
  • Rebuttal #1: 15 seconds each
  • Rebuttal #2: 15 seconds each
  • Ref question #1: 15 seconds each
  • Rebuttal #3: 15 seconds each
  • Ref question #2: 15 seconds each
  • Rebuttal #4: 15 seconds each
    • Never been to a Digital Fight Club and want to know what it’s all about? Watch a few fights on our YouTube channel.
    Agencies: Grab a block now
    Brands: Email Michael Pratt about participating
    Vendors: Email Michael Pratt about sponsoring
    Read full deets about participating

    Event Timeline:

     

    5:30pm – VIP Reception @ Sundown

    6:00pm – Granada Doors open for GA cocktails

    7:00pm – Fights begin

    8:00pm-ish – After Party

    Not sure what a Digital Fight Club is?
    Watch Jennifer Zientz spar with Michelle Adams on brain health.

    Produced by:

     

    Fight 1

    TBD

    Johnny Founder

    Johnny Founder
    Founder, Awesomeco
    • Broke the mold
    • Reinvented the wheel
    • Chia pet breeder

    Jane Preneur

    Jane Preneur
    CEO, Fundedco
    • Climbs every mountain
    • Dares to dream
    • Invented Chia pets

    Fight 2

    TBD

    Johnny Founder

    Johnny Founder
    Founder, Awesomeco
    • Broke the mold
    • Reinvented the wheel
    • Chia pet breeder

    Jane Preneur

    Jane Preneur
    CEO, Fundedco
    • Climbs every mountain
    • Dares to dream
    • Invented Chia pets

    Fight 3

    TBD

    Johnny Founder

    Johnny Founder
    Founder, Awesomeco
    • Broke the mold
    • Reinvented the wheel
    • Chia pet breeder

    Jane Preneur

    Jane Preneur
    CEO, Fundedco
    • Climbs every mountain
    • Dares to dream
    • Invented Chia pets

    Fight 4

    TBD

    Johnny Founder

    Johnny Founder
    Founder, Awesomeco
    • Broke the mold
    • Reinvented the wheel
    • Chia pet breeder

    Jane Preneur

    Jane Preneur
    CEO, Fundedco
    • Climbs every mountain
    • Dares to dream
    • Invented Chia pets

    Fight 5

    TBD

    Johnny Founder

    Johnny Founder
    Founder, Awesomeco
    • Broke the mold
    • Reinvented the wheel
    • Chia pet breeder

    Jane Preneur

    Jane Preneur
    CEO, Fundedco
    • Climbs every mountain
    • Dares to dream
    • Invented Chia pets

    Referees

    CMO, Toyota North America

    • 20+ year Toyota vet
    • Brief AOL diversion
    • Baxter the Bearcat

    CEO, Big Company

    • Distinguished career
    • Actually influential
    • Profitable in year 1

    CEO, Big Company

    • Distinguished career
    • Actually influential
    • Profitable in year 1

    CEO, Big DFW Company

    • Distinguished career
    • Actually influential
    • Profitable in year 1

    CEO, Big Company

    • Distinguished career
    • Actually influential
    • Profitable in year 1

    Here’s how to participate:

    No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event. A few lucky vendors get to sponsor.

    Brands

    Brand CMOs (or equivalent) and their teams go for free and must be agency users

    • FREE
    • 1 – VIP ticket
      • Virtual VIP reception (Brand CMOs and Agency CEOs)
      • Must be CMO or equivalent
    • 4 – GA tickets
      • Must be on brand marketing team
    • After Party access

    How do you get access as a brand?

    • Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
    • You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
    • Bring your Dir of Media, Creative, some AMs

    Email Michael Pratt at mike@digitalfightclub.co to get a code.

    Agencies

    There are no “pay for play” speaking roles. Participating agencies chip in to help us cover costs by buying a “block” that suits their needs. You can also get a vendor to give you tickets if they want.

    There are 3 levels.

    • Entry: $500
      • 2 – GA tickets
      • After Party access
      • Must be agency employees
    • Standard: $1,250
      • 1 – VIP ticket
        • VIP Recpetion access
        • After Party access
        • VIP parking
      • 4 – GA tickets
        • After Party access
      • Must be agency employees
    • Premium: $2,000
      • 2 – VIP tickets
        • VIP Reception access
        • After Party Access
        • VIP parking
        • VIP seating
      • 8 – GA tickets
        • After Party access
      • Must be agency employees

    There are only 40 agency blocks available. 10 of those are for the 10 agency CEO fighter slots.

    Grab a block for your agency now

     

    Vendors

    You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let a few participate. Email Michael Pratt at mike@digitalfightclub.co for a sponsor packet. You might be the one of the lucky!