Dallas, TX @ The Granada Theater
December 11, 2024

We asked top corporate CMOs to give us challenging marketing issues and we’re having top ad agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?

So are we.

Only 40 CMOs, 40 Agencies and 10 Vendors may attend. Everyone gets to vote for the winners. No pressure.

Mayhem, indeed!

 

The Fight Format

  • Opening salvo: 30 seconds each
  • Rebuttal #1: 15 seconds each
  • Rebuttal #2: 15 seconds each
  • Rebuttal #3: 15 seconds each
  • Ref question #1: 15 seconds each
  • Rebuttal #3: 15 seconds each
  • Ref question #2: 15 seconds each
  • Rebuttal #4: 15 seconds each

Note: this is the traditional fight format but we have a surpise in store this time. Come and see!

Never been to a Digital Fight Club and want to know what it’s all about? Watch our trailer on YouTube.
Agencies: Grab a block now
Brands: Email Michael Pratt about participating (for free!)
Vendors: check out the sponsor packet
Read full deets about participating

Event Timeline:

 

5:30pm – VIP Reception  @ Sundown Saloon (attached to Granada)

6:00pm – Granada Doors open for GA cocktails

7:00pm – First punch thrown

8:00pm-ish – After Party @ Sundown Saloon

Not sure what a Digital Fight Club is?
Watch the trailer for last year’s DFC: Marketing

Produced by:

 

Fight 1

Brand vs Performance

Kathryn Lemoine

Kathryn Lemoine
COO & MP, The Moran Group
  • Moran lifer
  • Full service junkie
  • War eagle!

Erik Huberman

Erik Huberman
CEO, Hawke Media
  • Ad wizard
  • Scrappy investor
  • Wildcat

Fight 2

Creator/Influencer Marketing

Jim Tobin

Jim Tobin
CEO, Ignite Social Media
  • Former PAC director
  • Agency founder
  • Blue Devil

Nathan Hanks

Nathan Hanks
CEO, MAX.live
  • Recovering consultant
  • Founder, Reach Local
  • Rajin Cajun

Fight 3

AI in Marketing (Round 3)

Jonathan Ogle

Jonathan Ogle
Founder, The Infinite Agency
  • 1 job hombre
  • Strategy nut
  • Pony Up!

Kenny Tomlin

Kenny Tomlin
Founder, CourtAvenue
  • Sold 1st agency Rockfish to WPP
  • Hotel owner
  • Bearcat

Fight 4

Solving Channel Clutter

Rodrigo Vallejo

Rodrigo Vallejo
CEO, Ro2 Media
  • Camelot vet
  • Dieste vet
  • Proud Venezuelan

Chip Rosales

Chip Rosales
Managing Partner, Rogue Marketing
  • Former brand side (EDS)
  • Purpose driven
  • Hook ’em

Referees

Global CMO, AT&T

  • Massive consumer background
  • Recovering tech consultant
  • Go Raiders!

VP, Marketing (CMO) , Southwest Airlines

  • Recovering agency vet
  • Longtime Southwest vet
  • Gig em!

Chief Sales & Marketing Officer, Nissan/INFINITI

  • Forever car nut
  • Recovering from stint as a consultant
  • Go Blue!

CMO, Texas Rangers Baseball Club

  • Longtime agency vet
  • Sportsball expert
  • Go Commodores!

Marquee Sponsor

Brand new to DFC. The big kahuna. Ask Mike what it’s all about.

Corner Sponsors

These are the folks walking the Fight Cards across the stage throwing swag. 

Revelry Sponsors

These are the folks keeping a steady flow of cocktails and other goodies making your night more than fabulous.

Here’s how to participate:

No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event. A few lucky vendors get to sponsor.

Brands

Brand CMOs (or equivalent) and their teams go for free and must be agency users

  • FREE
  • 1 – VIP ticket
    • Virtual VIP reception (Brand CMOs and Agency CEOs)
    • Must be CMO or equivalent
  • 3 – GA tickets
    • Must be on brand marketing team
  • After Party access

How do you get access as a brand?

  • Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
  • You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
  • Bring your Dir of Media, Creative, some AMs

Email Michael Pratt at mike@digitalfightclub.co to get a code.

Agencies

There are no “pay for play” speaking roles. Participating agencies chip in to help us cover costs by buying a “block” that suits their needs. You can also get a vendor to give you tickets if they want.

There are 3 levels.

  • Entry: $500
    • 2 – GA tickets
    • After Party access
    • Must be agency employees
  • Standard: $1,250
    • 1 – VIP ticket
      • VIP Recpetion access
      • After Party access
      • VIP parking
    • 4 – GA tickets
      • After Party access
    • Must be agency employees
  • Premium: $2,000
    • 2 – VIP tickets
      • VIP Reception access
      • After Party Access
      • VIP parking
      • VIP seating
    • 8 – GA tickets
      • After Party access
    • Must be agency employees

There are only 40 agency blocks available. 8 of those are for the 8 agency CEO fighter slots.

Grab a block for your agency now

 

Vendors

You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let a few participate. Email Michael Pratt at mike@digitalfightclub.co for a sponsor packet. You might be the one of the lucky!