Brand Innovators Beach
(Rado Beach Helen)
Cannes Festival of Creativity
Cannes, France
June 17-18, 2025
Digital Fight Club: Marketing comes to the Croisette
Top agency CEOs spar on stage in front of CMOs from the world’s great brands in front of 300 industry peers armed with a cocktail and encouraged to cheer and/or heckle.
We’re at Brand Innovators beach for TWO nights in the must see event of the festival.
It’s harder than winning a Lions.
Night #1: Tuesday, June 17 6:00-7:30pm
- Fight 1: AI & Marketing best use case
- Fight 2: Influencer Marketing
- Fight 3: Gen AI’s Role in Creative
- Fight 4: Personalization & Scale
See Night #1 Refs
Night #2: Wednesday, June 18 6-8pm
- Fight 1: Agency Business Model
- Fight 2: Social Commerce
- Fight 3: ROI for creative effectiveness
- Fight 4: Media Fragmentation
See Night #2 Refs
The Fight Format
- Opening salvo: 45 seconds each
- Rebuttal #1: 15 seconds each
- Rebuttal #2: 15 seconds each
- Rebuttal #3: 15 seconds each
- Rebuttal #4: 15 seconds each
- Rebuttal #5: 15 seconds each
- Ref question #1: 15 seconds each
- Ref question #2: 15 seconds each
Brands & Agencies: FREE!
Everyone Else: Email Michael Pratt about sponsoring: mike@digitalfightclub.co
Not sure what a Digital Fight Club is?
Maybe this will put a little pep in your step.
Produced by:
Night #1: Tuesday, June 17, 2025 6:00-7:30pm
Fight 1
AI & Marketing’s Best Use Case
Kevin Krim
Kevin Krim
CEO, EDO
- TV & Media genius
- OG internet
- Crimson
Nathan McDonald
Nathan McDonald
Founder, We Are Social
- World’s largest social agency
- Former prodcuer
- Simba the Lion
Fight 2
Influencer Marketing
Dino Myers-Lamptey
Dino Myers-Lamptey
Founder, The Barber Shop
- Seasoned media buyer
- Strategy vet
- Roary McTaverstock
Nick Jekyll
Nick Jekyll
Co-Founder, Paradise
- Signed songwriter
- Graphic Designer
- Cardinal
Fight 3
Gen AI & Creative
Tim Ringel
Tim Ringel
CEO, Meet the People
- Techie first
- Former creative
- Duisberg-Essen
Jason Kahner
Jason Kahner
CCO, Grey
- FCB vet
- Lifelong agency wonk
- Blue Devil
Fight 4
Personalization & Scale
Kendra Hatcher King
Kendra Hatcher King
Global Chief Design Officer, Spark Foundry
- Longtime Publicis vet
- Strategy vet
- Bobcat
Kris Tait
Kris Tait
CEO, Croud
- Agency vet
- Former ISM
- Beckett Bear!
Referees
CMO, Molson Coors
- CPG maven
- Longtime Pepsi vet
- Mac the Marauder
Dir, Brand, United Airlines
- Former agency vet
- Media buyer
- Mountaineer
CMO, Škoda Auto
- VW vet
- Marketer of chocolate!
- Tiger
Night #2: Wednesday, June 18, 2025 6-8pm
Fight 1
The Agency Business Model
Greg Hahn
Greg Hahn
Co-Founder/CCO, Mischief
- Oscars voter
- Tom Petty stand-in
- Emmy winner
Tyler Turnbull
Tyler Turnbull
Global CEO, FCB
- Intern -> CEO
- Publicis vet
- Boo Hoo the Bear
Fight 2
Social Commerce
Amy Lanzi
Amy Lanzi
CEO, Digitas
- Lifelong commerce vet
- 20 years at TPN!
- Pony up!
Joe Maglio
Joe Maglio
CEO, Barbarian/McKinney/Cheil
- Lifelong agency vet
- Executive overachiever
- Raider
Fight 3
ROI for Creative Effectiveness
Joe Yakuel
Joe Yakuel
CEO, WITHIN
- Performance brander
- Tech entrepreneur
- Green Wave
Kim Getty
Kim Getty
CEO, Deutsch
- Lifelong Deutsch-er
- Steelhead Studios
- Bruin
Fight 4
Special Ad Tech Giant fight TBA
Phil Cowdell
Phil Cowdell
CSO, Channel Factory
- fmr CEO Mediuplus
- fmr CEO Mediacom
- Reggie the Lion
Bill Wise
Bill Wise
CEO, Mediaocean
- Ask.com & Google!
- Recovering auditor
- Damien, the Great Dane
Referees
fmr CMO, McDonald’s
- Petco
- Recovering agency vet
- Mustang
CMO, 7-Eleven
- Foodie, professional
- Makes fighters gulp, big
- Hook ’em!
CMO, Amazon Prime
- Longtime American Express vet
- Fan of L’Oreal & Shaq
- Forever Orange