Dallas, TX @ The Granada Theater
December 11, 2024
We asked top corporate CMOs to give us challenging marketing issues and we’re having top ad agency execs duke it out on stage in a raucous debate.
Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?
So are we.
- Fight 1: Hot marketing topic #1
- Fight 2: Hot marketing topic #2
- Fight 3: Hot marketing topic #3
- Fight 4: Hot marketing topic #4
Only 40 CMOs, 40 Agencies and 10 Vendors may attend. Everyone gets to vote for the winners. No pressure.
Mayhem, indeed!
The Fight Format
- Opening salvo: 30 seconds each
- Rebuttal #1: 15 seconds each
- Rebuttal #2: 15 seconds each
- Rebuttal #3: 15 seconds each
- Ref question #1: 15 seconds each
- Rebuttal #3: 15 seconds each
- Ref question #2: 15 seconds each
- Rebuttal #4: 15 seconds each
Note: this is the traditional fight format but we have a surpise in store this time. Come and see!
Event Timeline:
5:30pm – VIP Reception @ Sundown Saloon (attached to Granada)
6:00pm – Granada Doors open for GA cocktails
7:00pm – First punch thrown
8:00pm-ish – After Party @ Sundown Saloon
Not sure what a Digital Fight Club is?
Watch the trailer for last year’s DFC: Marketing
Produced by:
Fight 1
Hot marketing topic #1
Leo Burnett
Leo Burnett
CEO, Leo Burnett Worldwide
- A real character
- Tony the Tiger
- Go Blue
John Wannamaker
David Oglivy
CEO, Oglivy & Mather
- Ad wizard
- The man in the Hathaway shirt
- Fettes College
Fight 2
Hot marketing topic #2
Leo Burnett
Leo Burnett
CEO, Leo Burnett Worldwide
- A real character
- Tony the Tiger
- Go Blue
John Wannamaker
David Oglivy
CEO, Oglivy & Mather
- Ad wizard
- The man in the Hathaway shirt
- Fettes College
Fight 3
Hot marketing topic #3
Leo Burnett
Leo Burnett
CEO, Leo Burnett Worldwide
- A real character
- Tony the Tiger
- Go Blue
John Wannamaker
David Oglivy
CEO, Oglivy & Mather
- Ad wizard
- The man in the Hathaway shirt
- Fettes College
Fight 4
Hot marketing topic #4
Leo Burnett
Leo Burnett
CEO, Leo Burnett Worldwide
- A real character
- Tony the Tiger
- Go Blue
John Wannamaker
David Oglivy
CEO, Oglivy & Mather
- Ad wizard
- The man in the Hathaway shirt
- Fettes College
Referees
CMO, Big Global Brand
- Loves agencies
- Creative genius
- Go State!
CMO, Big Global Brand
- Loves agencies
- Creative genius
- Go State!
CMO, Big Global Brand
- Loves agencies
- Creative genius
- Go State!
CMO, Big Global Brand
- Loves agencies
- Creative genius
- Go State!
CMO, Big Global Brand
- Loves agencies
- Creative genius
- Go State!
Marquee Sponsor
Brand new to DFC. The big kahuna. Ask Mike what it’s all about.
Corner Sponsors
These are the folks walking the Fight Cards across the stage throwing swag.
Revelry Sponsors
These are the folks keeping a steady flow of cocktails and other goodies making your night more than fabulous.
Here’s how to participate:
No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event. A few lucky vendors get to sponsor.
Brands
Brand CMOs (or equivalent) and their teams go for free and must be agency users
- FREE
- 1 – VIP ticket
- Virtual VIP reception (Brand CMOs and Agency CEOs)
- Must be CMO or equivalent
- 3 – GA tickets
- Must be on brand marketing team
- After Party access
How do you get access as a brand?
- Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
- You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
- Bring your Dir of Media, Creative, some AMs
Email Michael Pratt at mike@digitalfightclub.co to get a code.
Agencies
There are no “pay for play” speaking roles. Participating agencies chip in to help us cover costs by buying a “block” that suits their needs. You can also get a vendor to give you tickets if they want.
There are 3 levels.
- Entry: $500
- 2 – GA tickets
- After Party access
- Must be agency employees
- Standard: $1,250
- 1 – VIP ticket
- VIP Recpetion access
- After Party access
- VIP parking
- 4 – GA tickets
- After Party access
- Must be agency employees
- 1 – VIP ticket
- Premium: $2,000
- 2 – VIP tickets
- VIP Reception access
- After Party Access
- VIP parking
- VIP seating
- 8 – GA tickets
- After Party access
- Must be agency employees
- 2 – VIP tickets
There are only 40 agency blocks available. 8 of those are for the 8 agency CEO fighter slots.
Grab a block for your agency now
Vendors
You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let a few participate. Email Michael Pratt at mike@digitalfightclub.co for a sponsor packet. You might be the one of the lucky!