Cannes LIONS

June 22, 2026 7:30pm – Midnight

Digital Fight Club returns to Cannes LIONS after a blowout performance at POSSIBLE 2026 where the highlight was a come from behind upset win by Terence Kawaja over Michael Kassan. 300 VIP invite only guests. 4 premium fights between agency and ad tech CEOs. 3 big name CMO referees. All the mayhem you would expect.

Join us at the Empower Cafe (next to Amazon Port) with our partner Propeller Group for the best content of the entire festival.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?

So are we.

• Fight 1: Brand Identity & Chasing Culture
• Fight 2: Brand vs Performance & Budget Allocation
• Fight 3: AI: Creative Partner or Brand Killer?
• Fight 4: Media Fragmentation: Creative vs Data

Mayhem, indeed!

The Fight Format

Each fight lasts about 12-13 minutes

• Opening Arguments: 45 secs each
• Rebuttal Rounds: 15 secs each (6-8 rounds)
• Refs Call Fouls (Buzzer) Anytime: 15 sec responses each