Cannes LIONS
June 22, 2026 7:30pm – Midnight
Digital Fight Club returns to Cannes LIONS after a blowout performance at POSSIBLE 2026 where the highlight was a come from behind upset win by Terence Kawaja over Michael Kassan. 300 VIP invite only guests. 4 premium fights between agency and ad tech CEOs. 3 big name CMO referees. All the mayhem you would expect.
Join us at the Empower Cafe (next to Amazon Port) with our partner Propeller Group for the best content of the entire festival.
PLUS: a very special performance by a musical guest for our after party.
Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?
So are we.
- Agency Fight 1: Brand Identity & Chasing Culture
- Agency Fight 2: Brand vs Performance & Budget Allocation
- Ad Tech Fight 3: AI: Creative Partner or Brand Killer?
- Special Title Fight 4:Topic TBA
Mayhem, indeed!
The Fight Format
Each fight lasts about 12-13 minutes
- Opening Arguments: 45 secs each
- Rebuttal Rounds: 15 secs each (6-8 rounds)
- Refs Call Fouls (Buzzer) Anytime: 15 sec responses each
Not sure what a Digital Fight Club is?
Check out the Trailer.
Produced by:

Agency Fight 1
Brand Identity & Chasing Culture
Rhonda Hiatt
Rhonda Hiatt
CEO, M+C Saatchi
- Interbrand vet
- Longtime Saatchi vet
- Raider
Michael Nyman
Michael Nyman
CEO, Accelerated (ACC)
- Entertainment media vet
- PR vet
- Fight on!
Agency Fight 2
Brand vs Performance & Budget Allocation
Kamran Asghar
Kamran Asghar
Founder & CEO , Crossmedia
- 25 year founder of Cross media
- Oglivy media planner
- The Tribe
Paul Frampton-Calero
Paul Frampton-Calero
CEO, Goodway Group
- OG media planner
- Havas vet
- Team Southampton
Ad Tech Fight 3:
AI: Partner or Brand Killer?
Adam Epstein
Adam Epstein
CEO, AdMarketplace
- Ad tech founder
- Recovering lawyer
- Lion
Jane Preneur
Jane Preneur
CEO, Fundedco
- Climbs every mountain
- Dares to dream
- Invented Chia pets
Title Fight 4
TBA
Jim Weiss
Jim Weiss
Chairman, Real Chemistry
- Genentech Vet
- Founder, Real Chemistry
- Orangemen
Jane Preneur
Jane Preneur
CEO, Fundedco
- Climbs every mountain
- Dares to dream
- Invented Chia pets
Referees
CMO, Amazon Devices & Services
- Ring vet
- Sonos vet
- Rock Chalk!
CMO, USAA
- Disney/Visa/HP vet
- Recovering lawyer
- Big Red
CMO, Big Company
- Distinguished career
- Actually influential
- Profitable in year 1