Marketing • Feb 16, 2023  6pm

The Granada Theater

We asked DFWs top CMOs to give us challenging marketing issues and we’re having top agency execs duke it out on stage in a raucous debate.

Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a pitch? 

So are we. 

Only 40 Brands, 40 Agencies and 5 Ad tech Vendors may attend. Everyone gets to vote for the winner. No pressure.

Mayhem, indeed!


The Fight Format

  • Opening salvo: 30s ea
  • Rebuttal #1: 15s ea
  • Rebuttal #2: 15s ea
  • Rebuttal #3: 15s ea
  • Ref’s question #1: 15s ea respond & rebuttal
  • Ref’s question #2: 15s ea respond & rebuttal

Not sure what a marketing Digital Fight Club looks like?
Watch Becca Weigman and Eric Myers spar over the Agency Business Model.


Fight 1

Bottom funnel marketing in a world without tracking

Stuart Watson

Stuart Watson
SVP, Emerging Media/Tech, Camelot
  • 16 year Camelot vet
  • Engineer
  • Commodore

Yousef Kattan

Yousef Kattan
CEO, TRUth Advertising
  • Media buyer
  • Brand manager
  • Mean Green

Fight 2

Channel fragmentation: spread out or concentrate?

Matt Powell

Matt Powell
CEO, Moroch
  • Vet media planner
  • Bah dup bah bah bahhhh
  • Blaze the Maverick

Dan Bedell

Dan Bedell
EVP, Scorpion
  • Agency ops & growth hacker
  • Former solar energy guy
  • Mean Green

Fight 3

Who controls the narrative: brand or consumer?

Shon Rathbone

Shon Rathbone
Founder, 3 Headed Monster
  • Publicis vet
  • Copywriter 
  • Spartan

Brad McCormick

Brad McCormick
CEO, 10Louder
  • Moroch, Porter Novelli vet
  • Former DJ
  • Hook ’em

Fight 4

Influencer Marketing: is it worth it?

Brooks Johnson

Brooks Johnson
Managing Partner, White Unicorn
  • Serial Entrepreneur
  • Semi-pro debater
  • Bear

Brian Bethel

Brian Bethel
Partner, White Pants
  • Integer vet
  • Came from the brand side
  • Fear the Frog

Fight 5

The Agency /Brand business model

Steve Parker, Jr.

Steve Parker, Jr.
CEO, Levelwing
  • 25 year ad vet
  • Multi-venture investor
  • Hilltopper

John Lods

John Lods
CEO, Arm Candy
  • 1 career: media buying
  • DMB groupie
  • Boilermaker

Fight 6

AI in marketing

Ross Cromartie

Ross Cromartie
  • Secretly fond of ChatGPT
  • Recovering finance guy
  • Sun Devilk

Michael Simmons

Michael Simmons
  • Tech heavy ad exec
  • former Senator legislative director
  • Gig ’em


CMO, Signet Jewelers

  • 17 yr Walmart vet
  • Recovering auditor
  • Hook ’em!

VP, Marketing, Sam’s Club

  • Former hotel marketer
  • eCommrece expert
  • Rock Chalk

CMO, Propelled Brands

  • Adweek Brand Star
  • Marketing leader (Smoothie King, Gold;s Gym, Dave & Buster’s)
  • Diego Torero

CMO, At Home

  • CRM expert
  • B2C lover
  • Gig ’em!


  • Big brand marketing vet
  • Published author
  • Maroon Tiger

Here’s how to participate:

No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event.


Brand CMOs (or equivalent) and their teams go for free and must be agency users

  • FREE
  • 1 – VIP ticket
    • Virtual VIP reception (Brand CMOs and Agency CEOs)
    • Must be CMO or equivalent
  • 4 – GA tickets
    • Must be on brand marketing team
  • After Party access

How do you get access as a brand?

  • Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
  • You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
  • Bring your Dir of Media, Creative, some AMs

Email Michael Pratt at to get a code.


There are no “pay for play” speaking roles. Participating agencies and vendors chip in to help us cover costs by buying a “block” that suits their needs.

There are 3 levels.

  • Entry: $500
    • 2 – GA tickets
    • After Party access
    • Must be agency employees
  • Standard: $1,250
    • 1 – VIP ticket
      • VIP Recpetion access
      • After Party access
      • VIP parking
    • 4 – GA tickets
      • After Party access
    • Must be agency employees
  • Premium: $2,000
    • 2 – VIP tickets
      • VIP Reception access
      • After Party Access
      • VIP parking
      • VIP seating
    • 6 – GA tickets
      • After Party access
    • Must be agency employees

There are only 40 agency blocks avaialble. 10 of those are for the 10 agency CEO fighter slots.

Grab a block for your agency now



You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let 5 participate. Email Michael Pratt at for more details. You might be the one of the lucky 5!