Marketing • Feb 16, 2023 6pm
The Granada Theater
We asked DFWs top CMOs to give us challenging marketing issues and we’re having top agency execs duke it out on stage in a raucous debate.
Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a pitch?
So are we.
- Fight 1: Bottom funnel marketing in a world without tracking
- Fight 2: Channel fragmentation: spread out or concentrate
- Fight 3: Who controls the narrative: brand or consumer?
- Fight 4: Influencer marketing: is it worth it?
- Fight 5: The Agency/Brand business model
- Fight 6: AI in marketing
Only 40 Brands, 40 Agencies and 5 Ad tech Vendors may attend. Everyone gets to vote for the winner. No pressure.
Mayhem, indeed!
The Fight Format
- Opening salvo: 30s ea
- Rebuttal #1: 15s ea
- Rebuttal #2: 15s ea
- Rebuttal #3: 15s ea
- Ref’s question #1: 15s ea respond & rebuttal
- Ref’s question #2: 15s ea respond & rebuttal
Never been to a Digital Fight Club and want to know what it’s all about? Watch a few fights on our YouTube channel.
Not sure what a marketing Digital Fight Club looks like?
Watch Becca Weigman and Eric Myers spar over the Agency Business Model.
Fight 1
Bottom funnel marketing in a world without tracking
Stuart Watson
Stuart Watson
SVP, Emerging Media/Tech, Camelot
- 16 year Camelot vet
- Engineer
- Commodore
Yousef Kattan
Yousef Kattan
CEO, TRUth Advertising
- Media buyer
- Brand manager
- Mean Green
Fight 2
Channel fragmentation: spread out or concentrate?
Matt Powell
Matt Powell
CEO, Moroch
- Vet media planner
- Bah dup bah bah bahhhh
- Blaze the Maverick
Dan Bedell
Dan Bedell
EVP, Scorpion
- Agency ops & growth hacker
- Former solar energy guy
- Mean Green
Fight 3
Who controls the narrative: brand or consumer?
Shon Rathbone
Shon Rathbone
Founder, 3 Headed Monster
- Publicis vet
- Copywriter
- Spartan
Brad McCormick
Brad McCormick
CEO, 10Louder
- Moroch, Porter Novelli vet
- Former DJ
- Hook ’em
Fight 4
Influencer Marketing: is it worth it?
Brooks Johnson
Brooks Johnson
Managing Partner, White Unicorn
- Serial Entrepreneur
- Semi-pro debater
- Bear
Brian Bethel
Brian Bethel
Partner, White Pants
- Integer vet
- Came from the brand side
- Fear the Frog
Fight 5
The Agency /Brand business model
Steve Parker, Jr.
Steve Parker, Jr.
CEO, Levelwing
- 25 year ad vet
- Multi-venture investor
- Hilltopper
John Lods
John Lods
CEO, Arm Candy
- 1 career: media buying
- DMB groupie
- Boilermaker
Fight 6
AI in marketing
Ross Cromartie
Ross Cromartie
CEO, RBA
- Secretly fond of ChatGPT
- Recovering finance guy
- Sun Devilk
Michael Simmons
Michael Simmons
CEO, VLG
- Tech heavy ad exec
- former Senator legislative director
- Gig ’em
Referees
CMO, Signet Jewelers
- 17 yr Walmart vet
- Recovering auditor
- Hook ’em!
VP, Marketing, Sam’s Club
- Former hotel marketer
- eCommrece expert
- Rock Chalk
CMO, Propelled Brands
- Adweek Brand Star
- Marketing leader (Smoothie King, Gold;s Gym, Dave & Buster’s)
- Diego Torero
CMO, At Home
- CRM expert
- B2C lover
- Gig ’em!
CMO, DART
- Big brand marketing vet
- Published author
- Maroon Tiger
Here’s how to participate:
No tickets will be made available to the general public. Agencies and Brands attend as a unit. Their people register individually with codes we give them once they have been accepted into the event.
Brands
Brand CMOs (or equivalent) and their teams go for free and must be agency users
- FREE
- 1 – VIP ticket
- Virtual VIP reception (Brand CMOs and Agency CEOs)
- Must be CMO or equivalent
- 4 – GA tickets
- Must be on brand marketing team
- After Party access
How do you get access as a brand?
- Your CMO or equivalent needs to attend. This is not a “send my minions” sort of event.
- You need to be a brand that uses agencies. Or is about to. This is the place to do your recon.
- Bring your Dir of Media, Creative, some AMs
Email Michael Pratt at mike@digitalfightclub.co to get a code.
Agencies
There are no “pay for play” speaking roles. Participating agencies and vendors chip in to help us cover costs by buying a “block” that suits their needs.
There are 3 levels.
- Entry: $500
- 2 – GA tickets
- After Party access
- Must be agency employees
- Standard: $1,250
- 1 – VIP ticket
- VIP Recpetion access
- After Party access
- VIP parking
- 4 – GA tickets
- After Party access
- Must be agency employees
- 1 – VIP ticket
- Premium: $2,000
- 2 – VIP tickets
- VIP Reception access
- After Party Access
- VIP parking
- VIP seating
- 6 – GA tickets
- After Party access
- Must be agency employees
- 2 – VIP tickets
There are only 40 agency blocks avaialble. 10 of those are for the 10 agency CEO fighter slots.
Grab a block for your agency now
Vendors
You know that brands and agencies don’t like to be smothered by wealthy ad tech vendors! So we only let 5 participate. Email Michael Pratt at mike@digitalfightclub.co for more details. You might be the one of the lucky 5!
